Alex Kaufmann
Coldwell Banker Realty


Homes & Estates carried my work to the highest level in the luxury real estate business. It is also very effective in reaching my international investors about luxury real estate. It is one of the best ways to distinguish yourself from other real estate professionals, not only with its high quality but also with its rich content.

How it works Homes & Estates is a collaboration between the Coldwell Banker Global Luxury® program and Unique Homes, reaching affluent readers in 80 different countries in the United States, Canada, Mexico, Europe, Asia, the Middle East, Australia and South America. There is a direct mail component that leverages Wealth Engine’s Demi-Billionaire list. In addition to distribution in Coldwell Banker offices worldwide, the magazine is circulated in first-class and member airport lounges serving nearly 30 international airlines. The Wall Street Journal supplement of the magazine is also included in the Friday edition of the Wall Street Journal in the popular “Mansion” section and in the subscriber issues of the top high-net-worth ZIP codes. Now, that is global network power!

Why do you feel Homes & Estates gives you a competitive advantage? Homes & Estates is the leading magazine for the luxury property sector and a great lifestyle resource with a high-quality presentation. The idea behind the magazine is that it is not only a powerful tool for marketing properties internationally — but also an impactful branding opportunity that positions my listings next to engaging stories about luxury travel, architecture, interior design, art, culture and fashion. There’s a whole lifestyle that’s attached to the properties that we sell, and that is what Homes & Estates is all about — capturing the lifestyle.

I easily win listings when I explain this amazing tool, which has strategic partners like the Wall Street Journal, the New York Times, and Unique Homes. Each of them has millions of readers and followers. This unique advantage gives me a full marketing power that none of the other real estate brands can compete with.





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